Increasingly we are finding, particularly with residential marketing images, that the requirement for the so called 'vignette' is becoming a major part of our workflow. These more detailed images started to gain increasing popularity in 3d several years ago with the advent of more accurate and easier photographic control in render engines including depth of field and bokeh providing increased photographic realism. Often by the time the project is released it is these more ambiguous detailed vignettes which constitute the bulk of the marketing material taking precedence in some cases over the originally commissioned 'main view' of a space.
This will come as no surprise to anyone in the 3d or photography industries who understand that an image which evokes a feeling of a space rather than a complete illustration of the reality is going to be far more seductive to prospective purchasers at a glance.
This is intended as a short description of our general approach to the vignette and some examples of how it is successfully adopted in other industries such as food photography, automotive, furniture etc.
I generally like to start by thinking of the following things:
Identify the subject of the image. Rather than with a general view which may be trying to illustrate the entire space a vignette is usually about focusing on a detail and using the surrounding imagery to provide atmosphere and framing.