Animation – Services
Once the preserve of big budget Hollywood blockbusters, animation is playing an increasingly central role in our services based on the premise that; ‘if it’s on a screen, it should move’. Constantly developing technology in this area is now making this an affordable way to raise the quality, engagement and professionalism of many projects.
This method of animation is generated in exactly the same way as the full CGI still service above providing great efficiency. Animations can be generated from a previously generated still image or increasingly in the age of internet based marketing with this method of working, animations form the basis of the graphic collateral from which still images can later be extracted for print media if required.
Another one of the Boundary's USP’s is the popularisation of the cinemagraph in the CGI workflow. In technical terms this is simply another form of animation created in the same way as above, functionally this can be so much more as it bridges the gap between still images and full motion animation breathing life into any image. Our cinemagraphs have been used as backdrops to teaser websites, holding pages for upcoming web pages, inserts in full marketing films accompanying narration and extensively in social media. The power of motion is significant in the evocation of emotion.
This is kind of photographic compositing where a timelapse sequence is shot followed by a recreation of this in an animated 3d environment. The animated building is then compositied into the timelapse photography. Similar to the cinemagraphs above these are typically shot from a static position. Timelapses are often used to quickly and effectively convey a number of conditions which would otherwise require several different images or animations; dawn, day, golden hour, magic hour, nighttime city lights etc.
For the full cinematic experience camera tracking involves compositing an animated rendering of a proposed scheme into pre-shot video footage. This can be achieved from ground level, from the water or most dramatically from the air! We have worked with drone companies and helicopter services around the world to achieve some of the best-in-class examples of camera tracking for some of the world’s most prestigious construction projects.