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Fisher & Paykel Virtual Showroom
In 2020, the Kitchen and Bath Industry Show (KBIS), North America's most extensive kitchen & bath trade show, was held as a virtual event. As a result, Fisher & Paykel appliances was challenged with creating a virtual experience replacement of their typical bricks & mortar exhibit.
Working closely with the Fisher & Paykel team, The Boundary created an online streaming customer experience based on gaming engine technology.
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If you have a project you would like to work with us on, get in touch and one of our team will get back to you
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Bespoke Digital Experience
Our solution offered as close to an “in-person” experience as possible while showcasing F&Ps premium indoor & outdoor kitchen appliance offering. Fisher & Paykel design experts could accommodate up to 500 attendees at any one presentation, walking through each showroom, informing their audience of each product's various functions & features.
The digital experience we created redefines what a Virtual Showroom can be, challenging the traditional format of replicating an event stand in a virtual space.
“Not only did The Boundary deliver to their promise on time, they also delivered over & above our expectations. From the beginning of this project, no other company showed such a deep understanding of our brand, the brief, & the direction we wanted to take our digital vision.
Accurate Representation
Our real-time content needed to match expectations in world dominated by traditional product photography.
“The most exciting part for me is knowing this is just the beginning
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Architecture
For Fisher & Paykel, communicating their beauty of choice and brand story was critical - to do this, we created four aspirational architectural spaces in iconic New Zealand locations in which customers are guided by a concierge to experience Fisher & Paykel's products in different virtual showroom settings.
![](https://cdn.the-boundary.com/uploads/projects/_hero/31171/fisherp16.webp?v=1718795466)
Digital Locations
Multiple virtual environments from iconic New Zealand locations we created to act as backdrops for the architecture and were chosen to be in line with Fisher & Paykel's brand values and environmental credentials.
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Awards
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“We are delighted to have had our work recognised as finalists in the Best Awards 2021
Project in the pipeline?
If you have a project you would like to work with us on,
book some time in to discuss your project with our team below.
Book a time
If you have a project you would like to work with us on, book some time in to discuss your project with our team below.