Fisher & Paykel Virtual Showsuite
In 2020, the Kitchen and Bath Industry Show (KBIS), North America's most extensive kitchen & bath trade show, was held as a virtual event. As a result, Fisher & Paykel appliances was challenged with creating a virtual experience replacement of their typical bricks & mortar exhibit.
Working closely with the Fisher & Paykel team, we created an online streaming customer experience based on gaming engine technology.
Bespoke Digital Experience
Our solution offered as close to an “in-person” experience as possible while showcasing F&Ps premium indoor & outdoor kitchen appliance offering. Fisher & Paykel design experts could accommodate up to 500 attendees at any one presentation, walking through each showroom, informing their audience of each product's various functions & features.
The digital experience we created redefines what a Virtual Showroom can be, challenging the traditional format of replicating an event stand in a virtual space.
Our real-time content needed to match expectations in world dominated by traditional product photography.
For Fisher & Paykel, communicating their beauty of choice and brand story was critical - to do this, we created four aspirational architectural spaces in iconic New Zealand locations in which customers are guided by a concierge to experience Fisher & Paykel's products in different virtual showroom settings.
Multiple virtual environments from iconic New Zealand locations we created to act as backdrops for the architecture and were chosen to be in line with Fisher & Paykel's brand values and environmental credentials.