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Mercedes GLA

The Boundary worked with Mercedez-Benz Lead Agency Antoni to create a set of photorealistic full CG digital environments for the launch of their GLA SUV.

Location
Virtual
Agency
Antoni
Architect
Henry Goss Architects
Project Services
CGIs

The Carey House project by Henry Goss Architects was adapted to create a 'Wild North' digital location in full 3D. All materials and 3D assets were created from scratch to provide the required levels of realism.

The vertical rhythm of the elevation treatment, with it's solid and void elements, provides a sober backdrop for the GLA.

Henry Goss
Architect

'Shop Window' features a contemporary concrete town house surrounded by a hard urban environment. Warm, low sun picks out the GLA and highlights it against cold, flat surfaces. 

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