Mercedes GLA
The Boundary worked with Mercedez-Benz Lead Agency Antoni to create a set of photorealistic full CG digital environments for the launch of their GLA SUV.
The Carey House project by Henry Goss Architects was adapted to create a 'Wild North' digital location in full 3D. All materials and 3D assets were created from scratch to provide the required levels of realism.
'Shop Window' features a contemporary concrete town house surrounded by a hard urban environment. Warm, low sun picks out the GLA and highlights it against cold, flat surfaces.