611 West 56th Street
A standout addition to New York City's skyline, 611 West 56th Street is the first building in the US by Pritzker Prize winning architect Álvaro Siza. Interiors by Gabellini Sheppard complement Siza's trademark clean, sculptural forms and careful craftsmanship.
On 611 West 56th Street, we produced a total of 34 high resolution still images, 13 animations and 3 cinemagraphs, all of which can be found on the marketing website and book created by Noë & Associates.
Using our unique working methodology, facilitated by our client portal 'The Boundary Live', we can deliver on our promise of quality in a collaborative and flexible production environment.
The success of any exterior CGI is entirely dependant on the quality of the architectural photography. We work with established photgraphers, or do the shoots ourselves, to make sure we have quality material to work with. For this project ground level and drone photography was shot over many days and across several site visits.
611 West 56th St by Pritzker Prize winning architect Álvaro Siza is a project that we are immensely proud to have been involved with over the past few years. This film was shot on location in New York City and features many of the industry leading 3D techniques that The Boundary has become known for.
Produced entirely in-house, this is a showcase of The Boundary's full-service film production offering. CG compositing, movie-grade VFX and real-world cinematography allow us to seamlessly move between the real and virtual worlds, creating a beautiful and emotive cinematic experience.
Film technical breakdown
A look behind the scenes at some of the techniques employed in the film including camera tracking, green screen, compositing, fluid simulation and full cgi environments.
Project links & press
Project website: 611w56st.com
Developer: Sumaida + Khurana, Leny
Interior Design: Gabellini Sheppard
Branding Agency: Noë & Associates
Marketing: Corcoran Sunshine
Dezeen: Alvaro Siza's first US project revealed in images
Curbed: Pritzker Prize winner Alvaro Siza's first NYC building will launch sales this fall