AVRA
Introducing AVRA, a collection of 18 impeccably crafted residences of remarkable scale and beauty just steps away from Australia’s most famous beach.
Immaculate detail on a grand scale, inspired by the movement of the sea across the beach’s landscape, AVRA offers Bondi Beach’s latest sanctuary. A collection of penthouses and three to four-bedroom apartments, rare in size and scale, brought together by Created by Clutch. Uncompromising in excellence and creating homes that bear the distinctive stamp of quality that discerning buyers seek, AVRA stands proudly as a testament to Clutch’s commitment to luxury.
The Boundary's expert-crafted marketing content played a pivotal role in AVRA's remarkable success, achieving $89 million in off-plan sales within just eight days on the market. This extraordinary result highlights the allure and desirability of AVRA, underscoring the exceptional quality and visual storytelling provided by The Boundary.
To meet the high aesthetic standards of Bondi Beach, The Boundary collaborated closely with Clutch and esteemed design partners PBD Architects, Woods Bagot, and Myles Baldwin Design. Together, we produced immersive Real-Time interactive Virtual Tours, over 60 captivating CGIs, and engaging animations to illustrate AVRA’s luxurious offerings vividly.
Working alongside Clutch, The Boundary crafted a series of Real-Time interactive Virtual Tours for the penthouses of AVRA, alongside a series of over 60 CGI’s and Animations, bringing to life the vision curated by the world-class design team, including PBD Architects, Woods Bagot and Myles Baldwin Design.
AVRA’s marketing content is all stored within The Boundary’s Realspace platform. The Realspace gallery features scenes from virtual tours, consolidating animations, stills, and content in a single location for the convenience and reference of future residents. Coupled with an integrated level-changer in the Realspace Sales Platform, this enables prospective homeowners to explore each apartment from various levels, allowing them to appreciate different perspectives before they step into their new home.
Using Real-Time technology, The Boundary’s Virtual Tours curate an exceptional start-to-finish customer journey for off-plan property buyers. AVRA sales agents can guide future homeowners through unbuilt spaces, helping them understand the space and its offerings.
Our Real-Time artists used Unreal Engine to create AVRA’s Virtual Tours of the apartments and penthouses. Clutch briefed The Boundary on creating a representation of a typical apartment, including bedrooms, bathrooms, dressing rooms, laundry, terraces, and living and kitchen spaces. The tours needed to include all room furnishings, appliances, fittings, and fixtures, so The Boundary crafted meticulously detailed tours, portraying a near true-to-life representation.
Known as the Goddess of Breeze in Greek mythology, AVRA embodies the movement of sand and water across the landscapes of Bondi Beach. The building’s concrete blades, curved architectural forms, and ethereal screens honour the shapes, colours, and textures of nature and the coast. Flowing into a fluid architectural form, the residences effortlessly infuse life into the Bondi Beach area, complementing its aesthetic and lifestyle.
