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Fisher & Paykel Virtual Showroom

In 2020, the Kitchen and Bath Industry Show (KBIS), North America's most extensive kitchen & bath trade show, was held as a virtual event. As a result, Fisher & Paykel appliances was challenged with creating a virtual experience replacement of their typical bricks & mortar exhibit.

Working closely with the Fisher & Paykel team, The Boundary created an online streaming customer experience based on gaming engine technology.

Fisher & Paykel
Project Services
Virtual Showroom

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Bespoke Digital Experience

Our solution offered as close to an “in-person” experience as possible while showcasing F&Ps premium indoor & outdoor kitchen appliance offering. Fisher & Paykel design experts could accommodate up to 500 attendees at any one presentation, walking through each showroom, informing their audience of each product's various functions & features. 

The digital experience we created redefines what a Virtual Showroom can be, challenging the traditional format of replicating an event stand in a virtual space.

Not only did The Boundary deliver to their promise on time, they also delivered over & above our expectations. From the beginning of this project, no other company showed such a deep understanding of our brand, the brief, & the direction we wanted to take our digital vision.

Kym Porter
Global GM Retail Experience

Accurate Representation

Our real-time content needed to match expectations in world dominated by traditional product photography.

The most exciting part for me is knowing this is just the beginning

Kym Porter
Global GM Retail Experience


For Fisher & Paykel, communicating their beauty of choice and brand story was critical - to do this, we created four aspirational architectural spaces in iconic New Zealand locations in which customers are guided by a concierge to experience Fisher & Paykel's products in different virtual showroom settings.

Digital Locations

Multiple virtual environments from iconic New Zealand locations we created to act as backdrops for the architecture and were chosen to be in line with Fisher & Paykel's brand values and environmental credentials.


We are delighted to have had our work recognised as finalists in the Best Awards 2021

Gareth Ross
The Boundary

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