Globally celebrated icon, The Waldorf Astoria Hotel in New York City, has undergone major restoration reclaiming it's rightful position as the world's preeminent luxury hotel
Ultra detailed and meticulously accurate visualisation played a major role in the restoration process from both a design and marketing perspective with every aspect of the the art deco landmark being interrogated and scrutinised to ensure it remained true to it's protected architectural heritage.
The Boundary Explore
The Boundary's proprietary world leading VR tool has been used extensively throughout the project in order that the full richness and detail of the recreated spaces can be fully explored and appreciated
Photographic CGI Techniques
Recreating the site photography in the 3d renders by using flash bulb lighting was one of the techniques The Boundary team employed to assess the accuracy of the materiality and modeling. This produced a super photorealistic results which enabled direct comparison with the historic fabric.
The team at Skidmore, Owings & Merrill was responsible for orchestrating the complex restoration, working alongside the designers and preservationists to respect the original design intent, while bringing the Waldorf Astoria New York into a new age.
Despite little alteration work being done to the exterior of the existing building, renders of the façade formed an important part of the scope to illustrate how the increasingly ageing stone work and window frames would be restored to their former glory
Inspired by the hotel’s classic grandeur, internationally acclaimed designer Jean-Louis Deniot has created residences that balance modern comfort with Art Deco opulence; blending the old and the new; the European and the American; the grand and the intimate.
With a fresh, modern expression of its rich, authentic legacy, Waldorf Astoria provides guests the exceptional environment and the personalized attention of True Waldorf Service that creates unforgettable experiences for discerning travelers.
Home to world leaders, royalty and movie stars, the Waldorf Astoria has played host to some of the defining events of the 20th Century. Key event spaces including the Grand Ballroom were visualised in various configurations illustrating how this legacy will be continued into the future.
A similar approach was taken to all other event spaces in the hotel indicating the richness and adaptability of the hotel catering for events as wide ranging as wedding receptions and banquets to political summits and symposiums
The Towers of the Waldorf Astoria offers over 50,000 square feet of private residential amenities and programming paired with the impeccable services of the world’s most iconic hotel
Residents have exclusive access to the private fitness center including spa-like wellness lounges with saunas, steam rooms, treatment rooms, and changing areas; private fitness studios; and a personalized health and fitness program facilitated by the hotel spa
Project links & press
Project website: waldorftowers.nyc
Architect: Skidmore, Owings & Merrill
Interior Design: Jean-Louis Deniot
Interior Design: Pierre-Yves Rochon
Branding Agency: Noë & Associates
Marketing: Douglas Elliman
CNN Style: Inside the Waldorf Astoria's $1 billion makeover
Curbed: First look inside the Waldorf Astoria's condo conversion
NY Post: A first look inside the Waldorf Astoria, completely overhauled for luxury condos
Architectural Digest: Waldorf Astoria's new residences elegantly blend past and present
Curbed: Waldorf Astoria condo conversion launches sales