One Toorak Place
One Toorak Place marks Orchard Piper’s second landmark contribution to Toorak Village and its most ambitious to date. With the project’s penthouse achieving in excess of $20 million, a new suburb record, the development further elevates the profile of this prestigious enclave. Thoughtfully planned around a new private laneway, the mixed-use development comprises 47 refined residences together with exclusive commercial suites and a destination hospitality precinct that will revitalise the heart of Toorak.
Partnering closely with Orchard Piper, The Boundary produced a comprehensive and strategically considered suite of visual content to underpin the sales and marketing launch of One Toorak Place. From the earliest stages, our team worked closely with the client to ensure the visual narrative accurately reflected the development's architectural intent, service-led lifestyle, and long-term value proposition.
Through meticulously crafted photorealistic CGIs, The Boundary captured the elegance and restraint of Kerry Hill Architects’ design, the richness of materiality, and the seamless integration of landscape and built form.
Experience One Toorak here
The Boundary created multiple immersive virtual tours, including complete apartment walkthroughs and a detailed exploration of the extensive wellness facilities. These real-time experiences enabled prospective purchasers to move freely through unbuilt spaces, appreciate scale and proportion, and fully understand the hotel-style amenity offering long before construction commenced. By allowing buyers to experience the development with clarity and confidence, the visual content played a critical role in communicating the lifestyle, service and quality that distinguish One Toorak Place within Melbourne’s ultra-premium market.
This depth of visual storytelling supported informed decision-making at the highest end of the market and contributed directly to the project’s exceptional pre-launch performance, reinforcing the role of world-class visualisation as a commercial driver rather than a marketing add-on.
