The Whiteley London

Through external restoration and thoughtful design, The Whiteley London re-opens its doors with London's first Six Senses Hotel and new private residences, shops and amenities designed by Foster + Partners.

Location

Developer

MARK

Architect

Foster & Partners

Project Services

CGIs + Animations + Cinemagraphs + Film

Architecture

The £1 billion re-development of the previous historic site of The Whiteley combines its heritage with the latest in British innovation and design to create a new, contemporary look

“
The architecture creates a wonderful quality of calmness, light and space, where the new and old are carefully interwoven

Patrick Campbell

Foster + Partners

Modelled to a high level, The Boundary produced a series of over 50 crafted CGI's and Animations for The Whiteley to use in their marketing suite. Modelling and visualizing the full environment of the spaces has been a key part of the journey of launching and supporting the restoration the mixed use development.

“
The scale and impact that The Whiteley will have on Bayswater area and this particular part of London are enormous, therefore, an agency that could deliver above expectations and that is known for excellence in their field was essential.

Charles Leigh

Finchatton

Residences

Presenting 139 new residences, every apartment at The Whiteley residence is unique from its design to its space. Playing with scale, space and light through impressive ceiling heights, the residence provides an escape whilst being connected to the West London community.

“
The Boundary’s approach and commitment to detail allowed us to navigate towards our vision with ease and without compromise, and we continue to use their services as the project enters new phases. We would highly recommend them

Charles Leigh

Finchatton

With ten years experience of aerial photography in cities across the globe, The Boundary continues to provide the highest quality drone photography and cinematography in a new technological era of Unmanned Aerial Surveillance Aircraft. Be it 360 view photography, video content for marketing films or photographic assets for integration in our CGI workflow we have it all covered.

Some of the vignettes we created for the campaign. A mix of unusual viewpoints and more intimate camera angles.

Amenities

Shared amenities for residents and hotel guests

Six Senses Hotel

The Six Senses belief is that wellness is everything and anything, residents and members have access to a state of the art gym, spa, sauna and steam room paired with a large indoor pool

The Boundary created a series of renders of the original 'Summer' and 'Winter' statues that flanked the main entrance of Whiteleys Department Store. Made using state of the art 3d scanning techniques, these renders were used in the printed sales brochure.